AMP website wins Rainmaker awards
Congratulations to AMP Financial Planning for receiving a Best Website award at the 14th annual Rainmaker Marketing Awards.
The award is judged by peers within the industry – financial planners, superannuation execs, trustees, investment managers, service providers. This popular vote is a way of saying that AMP has done a fantastic job and deserves recognition.
We are very proud of our involvement in the creation of the AMP website, and are pleased to see that the site has made such a strong impact since its launch in March.
Before design of the site commenced, we applied our customer experience design skills to align the online goals and behaviours of customers with business value. The approach made the subsequent design and development phases much smoother, and the client was very happy with the results, as shown in this AMP case study.
The Rainmaker Marketing Awards celebrate the achievements of marketers in the finance and wealth management industries. We look forward to seeing more of our clients recognised in coming years.
Tags: Marketing
