Google Analytics Implementation
We help our clients get the most out of Google Analytics.
First it is important to ensure Google Analytics is installed and configured correctly to get meaningful reports.
In our experience most companies only use it for high level traffic analysis, and are not aware of many of the advanced features of Google Analytics.
For example, rather than just creating one purchase funnel for all product types, it is possible to measure conversions across many categories by using labeling.
Bienalto can help you install and setup Google Analytics on your website. This involves inserting tracking tags on your web pages and configuration of goals, purchase funnel, site search and campaign tracking functions.
We work closely with our clients to understand their website objectives to plan the Google Analytics implementation accordingly.
Site Analysis
Using Google Analytics, we can reveal actionable insights about your website visitors and performance of your website in terms of:
- What is driving visitors to the site (intent of use)?
- How and where do people enter the site?
- What are the most typical search keywords, and how do these influence behaviour?
- How long time do people spend on the site, and how often?
- Once on the site, what content is popular?
- What are the problematic areas and what sections appear not to be working as intended?
- Where do most people drop out, what are the possible causes?
- What are the content priorities and affinities within and across product categories?
- What are the common characteristics of users who respond to major conversion points / calls to action?
- How might conversion/call to action be optimised?
The objective of the site analysis is to provide comprehensive insights into visitor usage behaviour in order to improve marketing and/or site design.
Key Performance Indicators (KPIs)
Whether your site’s focus is lead generation, e-commerce or brand promotion, identifying your websites KPIs is crucial if you want to make smart, insightful improvements to your website.
Bienalto can help you create KPIs, or Google Analytics goals, across a variety of metrics. Furthermore, through funnel analysis we identify where customers are dropping off in the conversion process.
The benefit to you is consistent metrics measuring the success of your online channel, and clear indications of where to make improvements.
Search Engine Marketing ROI Analysis
We can help you analyse ROI from Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). We study traffic generated from paid keywords and organic keywords in terms of their effect on conversions.
We also analyse the type of visitors that search bring to the site, where visitors enter the site, and what they do on the site.
The benefit to our clients is knowledge of how to get the most out of their search marketing budget.
Landing Page Optimisation through Google Website Optimizer
Google Website optimizer is a tool that allows us to carry out AB testing and multivariate testing. Through this tool we help our clients identify which factors contribute most to conversions.
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